NOISE MANAGEMENT CAMPAIGN

The Chicago Department of Aviation (CDA) is currently in the process of developing an awareness campaign dedicated to providing the latest information, eligibility, and resources to help reduce aircraft noise in communities most effected. The creative team was tasked with development of a logo and brand to represent the campaign as well as subbrand logos for specific programs within the Noise Management Campaigns: the Residential Sound Insulation Program (RSIP) and School Sound Insulation Program (SSIP).

In collaboration with the creative director and content team, concepts were created for each of these programs that represent aircraft noise while staying within the Chicago Design System’s branding as the logo will often be locked up with the CDA’s logo. Once the Noise Management Program logo was chosen, the RSIP and SSIP logos took similar visual elements while differentiating them just enough to represent their specific programs.

NOISE MANAGEMENT VIDEO

Along with the branding and logo development, the creative team was also tasked with creating an explainer video that goes into detail on what the Noise Management Program is, how it works, what causes aircraft noise, and resident’s eligibility based on location for these programs. This video is currently still in progress.

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Concepts and deliverables created in collaboration with the Morreale Creative Team.

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